About the Workshop

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Getting your business media attention takes time and effort but the rewards are worth it. In this session, attendees will learn:

• Why media attention is beneficial for your company

• How to build your media list and target the right audience

• How to get a reporter’s attention, as well as other places to find press

• What to do when your company is in the news
   

Lori Sussle Bonanni is the founder of elssus, LLC, a multi-disciplined communications consulting firm. Lori builds and grows companies’ reputations thereby increasing awareness, business results and credibility. Think of her as a nontraditional publicist for companies as early as startups and as established as Global 500s.